– Understand the logic of the shopper?
Define channels and portfolio?
Develop the category?
We have an experience of 18 years working for major retail brands in Brazil. We draw a process that begins with understanding the shopper’s logic and its decision tree. We map out the potential of each space to build memorable experiences that deliver tangible results in stores.
Cria is a strategic consultancy focused on innovations that positively impact society. It helps organizations build and implement shared valued businesses, promote entrepreneurship and forecast future scenarios.