– Bringing the taste of gold to the world.
In 2016, together with the Coca-Cola Brazil Design team, Tátil embraced the challenge of creating the packaging for the Olympic Games with the goal of pumping up the brand presence throughout the event in a memorable way.
To create a surprising and unique experience, one that celebrates the spirit of the Games in a compelling way, Coca-Cola set aside its most important asset, the color Red, precisely on its most visible and valuable brand application, packaging.
By replacing the classic Coca-Cola Red on its cans and bottles with Gold we allude to the spirit of the Games and materialize the brand’s Olympic VIS signature in an iconic manner, bringing the taste of gold to the world.
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