Services

icone-servicos1Strategy
  • Branding Research and Diagnostics
  • Brand Strategy : BrandCHIP® BranDIRECTION®
  • Architecture portfolio of brands, products and services
  • Consulting for brand management
  • Strategy for brand launch
  • Brand Dissemination
  • Branding Workshops
  • Guidelines for performance in sustainability (strategy, communication and language)
  • Guidelines to work in events and sponsorships
  • Innovation Workshops
Experiences

Communication

  • Concept of Communication
  • Corporate Communication;
  • Guidelines for corporate materials
  • Shared Value Marketing

Events

  • Concept
  • Scenography
  • Setting
  • Art Direction

 

Point of Sale

  • Segmentation strategy, retail steps store, mapping and hierarchy of spaces
  • Communication concepts for POS Spaces
  • Architecture of Store
  • Store Layout
  • Concept Stores
  • Wayfinding Systems
  • Furniture e Shop in Shop;
  • Merchandising Portifolio
  • Graphic material and brochures
  • Merchandising Manual

 

Packaging

  • Guidelines for the development of sustainable packaging
  • Product design / structural, covering primary packaging, secondary, logistics
  • Graphic Design
  • Biomimicry Projects

 

Wayfinding

  • Wayfinding;
  • Atmosphere e look;
Expressions
  • Brand Identity (symbol, logo, tagline, description)
  • Naming
  • Visual Language: definition of colors / textures / Photography
  • Verbal language: Tom definition voice and Brand Vocabulary
  • Sensory language
  • Brand Manifesto
  • Brand Guide