Solution

‍The moment called for a bank able to give the people who use it stability, trust and financial well-being. Instead of pulling Caixa toward the language of digital banks, we went back to its origins to find its originality. The brand's strength lay in the social and the commercial, need and desire, the individual and the collective, pairs the category usually treats as contradictions and that, at Caixa, had always gone hand in hand. We made that meeting point the project's through line, to take Caixa from no other choice to no other like it, the place where every Brazilian can achieve both what they need and what they wish for.
The X, already Caixa's most recognized sign, stayed and was redrawn to sum up this shift. It became a meeting point where one force crosses the other and both multiply. The symbol grows out from a central axis to two tips, so that a flat stroke gains almost three-dimensional depth. One stroke is blue, for the solidity and trust that have always made Caixa a safe place; the other, in orange, stands for multiplicity and makes room for what Brazilians achieve, shown through photography and illustration.