– How can we communicate the entire universe of values and sensations the brand represents?
From the renewal of its main asset, the package, we were challenged to reestablish the entire verbal and visual language for the Skol brand.
From that, how can we communicate the entire universe of values and sensations the brand represents?
We built the principles of expression looking at the main features of the package: arrow, yellow, round and logo. And turned the products into the lead players of the stories told by the brand.
The Skol identity products are not portrayed the same way other brands are portrayed in the beer universe. That is why we made it relevant and different in an iconic and pop way, translating the principles of expression.
In addition, we recovered the “desce redondo” (goes down round), because it is a strong concept that is capable of expressing the functional and emotional attributes of the product.
A young and flexible language, that adapts to different contexts and manifestations of the brand.
Creation of principles of expression makes it possible to have more consistent and aligned unfolding, increasing the brand’s recognition.
Cria is a strategic consultancy focused on innovations that positively impact society. It helps organizations build and implement shared valued businesses, promote entrepreneurship and forecast future scenarios.