After all, what is the role of brands in an effervescent world? Surely, it makes little sense that they continue to exist only to enrich shareholders.
Brands have huge power to transform reality. They need to assume a leading role in building a desirable future, not just for corporate responsibility, but to maintain their relevance to the public.
Their actions should focus on their place of power, where their core skills and innovative capacity meet new desires and demands of the world, generating value along the entire ecosystem.
Leading brands maintain transparency and consistency between what they do and say. They consider the regeneration of environmental resources and the creation of positive social impact as new business opportunities.
Leading brands engage through desire. They build expressions and narratives so that, at each point of contact, they share their value proposition with strategic precision, creative shine and commitment to their vision.
Being a protagonist is a collective mission. Brands only become protagonists when they invest in the prominence of the people who make decisions for them every day, increasing their ability to attract and retain talent.
The journey will be neither short, nor for everyone. We celebrate our 30th anniversary this year and realize more than ever, that our role is to be strategic and creative partners of brands that want to evolve in the same direction, adding our technical skills to a lot of energy and passion. Passion for what we believe; passion for the opportunity to actively participate in what is to come.
How to reposition a global brand that is synonymous with its product category and has more than 100 years of history, making yogurt attractive to new generations?
Like Danone, Tátil believes in simple recipes. We designed a packaging system where each element is essential to the construction of storytelling.
A complete, global and local system, present in more than 15 countries, tailored to communicate the differentials and values of the largest B Corp in the world.
Illustrations by Pict Estúdio.