Laila Rotter

Laila Rotter leads brand identity and packaging projects at Tátil Design for multinational companies including Danone, Coca-Cola, Kimberly-Clark, Procter & Gamble, Carrefour, and AB InBev. With nearly 20 years of experience, her work spans strategic branding, design systems, and creative direction across global markets. She played a key role in coordinating the 14th Brazilian Design Biennial, the country’s leading design event. Laila is also a recurring jury member for major international and national design competitions, including Pentawards, the Brazilian Design Award, and the Design for a Better World Award. She is a board member of the Brazilian Graphic Design Association (ADG Brasil) and has held leadership roles across cultural and industry platforms. Academically, she has directed and taught undergraduate and postgraduate design programmes, contributing to the education of future design professionals in both practice and research.