Asterisco #16 Special paralympics episode: the heart knows no limits
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Thiago Klein
Coordination
Luiza Magalhães
Strategy
Thaiane Gomes
Design
Luísa Simões
Account Executive and Production
Malícia Visual
Production and Editing
Luciana Moletta
Translation
Everyone has a heart. A center of physical and emotional strength. What unites us as living beings. To speak of the Paralympics is to go back in time and revisit the experience of translating this powerful universe of emotion and potential. So powerful that it provokes and is capable of engaging billions of people around the world.
It took two years of sketches, ideas, meetings, and six months inside the Maracanã to build "the most incredible project of our lives," according to Fred, Marcelo, and Vik.
The asterisk #16 commemorates the creation of the Opening Ceremony of the Rio 2016 Paralympic Games, in homage to the games and the human creative spirit.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
Marcelo Rubens Paiva
