Asterisco #17 Leadership with purpose
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Thiago Klein
Coordination
Luiza Magalhães
Strategy
Thaiane Gomes
Design
Luísa Simões
Account Executive and Production
Malícia Visual
Production and Editing
Luciana Moletta
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Leading with a broad vision, active listening, and purpose is an inherent challenge in today's context. Being disruptive brings us diverse perspectives, free from the assumptions we are taught to follow from a young age.
Asterisk #17 talks with Pedro Bueno, CEO of the Dasa Group, about the paths that purposeful leadership can take to new spaces and business models.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
