Asterisco #22 Hybrid reality | with roberto martini
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Fred Gelli
Interview
Thiago Klein
Coordination
Luiza Magalhães
Strategy
Hudson Girundi
Design
Luísa Simões
Account Executive and Production
Malícia Visual
Production and Editing
Luciana Moletta
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In these last two years of quarantine, new needs for socialization have emerged. Themes such as the Metaverse, NFTs, blockchain, and web 3 have intensified, as have the criticisms and enthusiasms. The physical and digital worlds are increasingly meeting, giving rise to a new, more digital-tactile context that mixes the hug with the like, the real feeling with the virtual experience.
These and many other issues were explored in episode #22 of asterisk*, the first chat of the 3rd season, where our CEO Fred Gelli hosts Roberto Martini, CEO and CCO of Flag.cx.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
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Roberto Martini
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