Asterisco #24 System b: Sansepolcro, Rome and Venice
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Fred Gelli
Narration, Concept and Script
Luiza Magalhães
Coordination, Strategy and Production
Thaiane Gomes
Design
Malícia Visual
Production and Editing
Luciana Moletta
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The journey begins in a Tuscan village, passes through Venice, and ends in Rome, bringing together leaders of various nationalities interested in reflecting on and doing business in a different way. The premises are those of the B Corp system: regenerative businesses that, more than just being sustainable, should contribute to recovering what has already been compromised by the excesses of predatory capitalism.
And for you, how can businesses evolve?
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
