Asterisco #25 How much is an award worth? | Design Feeling
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Ricardo Bezerra
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Luiza Magalhães
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Ricardo Bezerra and Thaiane Gomes
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Estúdio Hogar
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Luciana Moletta
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Looking at a brand's journey, we'll see its goals, its obstacles, and the milestones that mark its evolution. Recognizing and celebrating this path means talking about relationships, recognition, metrics, and certifications.
But how much is an award worth? In the new episode of Asterisk, Ricardo Bezerra starts with this question and analyzes the movements of this great evolutionary journey.
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Ricardo Bezerra
Ricardo Bezerra is Global CCO of Tátil Design, a creative leader with more than 20 years of experience at the intersection of creativity, business strategy and multidisciplinary team leadership. Throughout his career, he has directed brand systems, visual identities and culturally relevant experiences for global organizations such as Coca-Cola, AB InBev, Natura, Danone and Carrefour, across more than 40 countries.
He led the creation of the brand ecosystem for the Rio 2016 Olympic and Paralympic Games, one of the most awarded Olympic identities in history. Recognized by Cannes Lions, D&AD and The One Show, among others, he has gathered more than 100 international awards and ranks among the world's top three in typography by D&AD.
