Thiago Klein
Coordination
Luiza Magalhães
Strategy and Research
Thaiane Gomes
Design
Thalita Campbell
Consulting and Research
Luísa Simões
Account Executive and Production
Malícia Visual
Production and Editing
Luciana Moletta
Translation
Pills
Asterisco #3 What is the role of brands in building the future?
We were caught off guard by a virus that paralyzed our lives and challenges many of the certainties we've cultivated for years.
Health and the economy are at stake in a planetary crisis that has the potential to change paradigms.
Meanwhile, companies of all sizes and types are trying to adapt to the changing context, many having to completely reinvent themselves.
What will be different? How can we rethink the role of brands in society? What new spaces can they occupy in people's lives to remain relevant? What models can we use as inspiration on this path?
These were some of the thought-provoking questions in a conversation moderated by Fred Gelli and two of the great leaders of impact movements: Luciana Feres, Global VP of Marketing at Danone, and Marcel Fukayama, co-founder of Sistema B Brasil.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
