Asterisco #4 Competition and cooperation: nature's way of doing business
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Thiago Klein
Coordination
Luiza Magalhães
Strategy and Research
Thaiane Gomes
Design
Thalita Campbell
Consulting and Research
Luísa Simões
Account Executive and Production
Malícia Visual
Production and Editing
Luciana Moletta
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Compete or Cooperate?
Nature can be a great source of inspiration for a new way of thinking about the world and doing business. In it, each ecosystem is a large environment of exchange and collaboration, generating shared value for all the organisms that are part of it.
From this idea, we can consider possible paths and opportunities for transformation and evolution of our scenario. Is an economic thought that is in tune with sustainability principles possible?
Conversation with Fred Gelli and Sérgio Besserman.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
