"The time has come to use all the incredible repertoire of talents we have accumulated through science, art, culture, the entrepreneurial capacity that business represents, and our creative strength, to radically commit ourselves to redesigning our priorities and way of life. It is hard to imagine a more mobilizing purpose than continuing to enjoy the unparalleled cosmic opportunity of living in this interdependent community called Earth."
Audio article from Fred Gelli's column for Fast Company Brasil: Compete or cooperate?
Read the text on Fast Company Brasil's website:https://fastcompanybrasil.com/coluna/competir-ou-cooperar/
Fred Gelli
Narration
Felipe Habib – Oitooito Estúdio
Original Music, Recording and Audio Editing
Luiza Magalhães and Natália Silveira
Communications and Marketing
Flávia Nakamura
Press Relations
Mari Castro
Fast Company Brasil
Pills
Compete or cooperate?
"The time has come to use all the incredible repertoire of talents we have accumulated through science, art, culture, the entrepreneurial capacity that business represents, and our creative strength, to radically commit ourselves to redesigning our priorities and way of life. It is hard to imagine a more mobilizing purpose than continuing to enjoy the unparalleled cosmic opportunity of living in this interdependent community called Earth."
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
