Design feeling: what are the new symbols that brands should represent?
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote
Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
Subscript
Ricardo Bezerra
Narration, Concept and Script
Thiago Klein
Coordination
Luiza Magalhães
Strategy
Ricardo Bezerra and Thaiane Gomes
Design
Luísa Simões
Account Executive and Production
Rodrigo Presotto
Editing and Motion
Malícia Visual
Production and Editing
Luciana Moletta
Translation
To speak of the Olympic Games is to connect with the symbolic power of a brand and its relationship with people. Whether in the market or in the game, power also lies in looking at its origins.
Stories that tell who we are, that introduce new characters, that redefine values, and that generate symbols capable of moving the world.
.png)
Ricardo Bezerra
Ricardo Bezerra is Global CCO of Tátil Design, a creative leader with more than 20 years of experience at the intersection of creativity, business strategy and multidisciplinary team leadership. Throughout his career, he has directed brand systems, visual identities and culturally relevant experiences for global organizations such as Coca-Cola, AB InBev, Natura, Danone and Carrefour, across more than 40 countries.
He led the creation of the brand ecosystem for the Rio 2016 Olympic and Paralympic Games, one of the most awarded Olympic identities in history. Recognized by Cannes Lions, D&AD and The One Show, among others, he has gathered more than 100 international awards and ranks among the world's top three in typography by D&AD.
