Design feeling: what images are brands helping to build?
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Ricardo Bezerra
Narration, Concept and Script
Thiago Klein
Coordination
Luiza Magalhães
Strategy
Ricardo Bezerra and Thaiane Gomes
Design
Luísa Simões
Account Executive and Production
Malícia Visual
Production, Editing and Motion
Luciana Moletta
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Creation involves inventiveness, the idea of building new images. Images that occupy our imagination, that traverse fields of knowledge, that construct our identity and put us in contact with the world.
The image is formed at the junction of possibilities and choices. A process of projection of the mind that impacts everything, whether real, digital or illusory. Tools of power that involve control or union.
The September 2021 Design Feeling raises the question: What images are brands helping to build?
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Ricardo Bezerra
Ricardo Bezerra is Global CCO of Tátil Design, a creative leader with more than 20 years of experience at the intersection of creativity, business strategy and multidisciplinary team leadership. Throughout his career, he has directed brand systems, visual identities and culturally relevant experiences for global organizations such as Coca-Cola, AB InBev, Natura, Danone and Carrefour, across more than 40 countries.
He led the creation of the brand ecosystem for the Rio 2016 Olympic and Paralympic Games, one of the most awarded Olympic identities in history. Recognized by Cannes Lions, D&AD and The One Show, among others, he has gathered more than 100 international awards and ranks among the world's top three in typography by D&AD.
