Design feeling: what messages are brands communicating to us?
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Ricardo Bezerra
Narration, Concept and Script
Thiago Klein
Coordination
Luiza Magalhães
Strategy
Ricardo Bezerra and Thaiane Gomes
Design
Luísa Simões
Account Executive and Production
Malícia Visual
Production, Editing and Motion
Luciana Moletta
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Our alphabet has transcended the dictionary. Throughout its evolutionary journey, words have gained new forms and perspectives. More than just written and spoken, words carry stories and reflect different images in our minds.
Words, nouns, and names give flavor to things. They create soul, body, and meanings that describe the world, create new codes, and communicate messages capable of transforming what they touch.
The October 2021 Design Feeling raises the question: What messages are brands communicating to us?
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Ricardo Bezerra
Ricardo Bezerra is Global CCO of Tátil Design, a creative leader with more than 20 years of experience at the intersection of creativity, business strategy and multidisciplinary team leadership. Throughout his career, he has directed brand systems, visual identities and culturally relevant experiences for global organizations such as Coca-Cola, AB InBev, Natura, Danone and Carrefour, across more than 40 countries.
He led the creation of the brand ecosystem for the Rio 2016 Olympic and Paralympic Games, one of the most awarded Olympic identities in history. Recognized by Cannes Lions, D&AD and The One Show, among others, he has gathered more than 100 international awards and ranks among the world's top three in typography by D&AD.
