Design feeling: who will be the new protagonists in the world of brands?
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Ricardo Bezerra
Narration, Concept and Script
Thiago Klein
Coordination
Luiza Magalhães
Strategy
Ricardo Bezerra and Thaiane Gomes
Design
Luísa Simões
Account Executive and Production
Rodrigo Presotto
Editing and Motion
Malícia Visual
Production and Editing
Luciana Moletta
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Every story is made by people, and the world of brands is no different. They are the ones who sign ideas, projects, and works in the world. Identifying, valuing, and empowering these people opens space for a new narrative that evolves towards protagonism.
Talking about evolution means talking about a path of collective construction that connects people and brands. Are brands open to the new authors of the future that we need to write?
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Ricardo Bezerra
Ricardo Bezerra is Global CCO of Tátil Design, a creative leader with more than 20 years of experience at the intersection of creativity, business strategy and multidisciplinary team leadership. Throughout his career, he has directed brand systems, visual identities and culturally relevant experiences for global organizations such as Coca-Cola, AB InBev, Natura, Danone and Carrefour, across more than 40 countries.
He led the creation of the brand ecosystem for the Rio 2016 Olympic and Paralympic Games, one of the most awarded Olympic identities in history. Recognized by Cannes Lions, D&AD and The One Show, among others, he has gathered more than 100 international awards and ranks among the world's top three in typography by D&AD.
