Fred Gelli
Narration
Thiago Klein
Coordination
Luiza Magalhães
Strategy and Research
Thaiane Gomes
Design
Thalita Campbell
Consulting and Research
Luísa Simões
Account Executive and Production
Malícia Visual
Production and Editing
Luciana Moletta
Translation
Pills
From the mastery of fire to the space station: Why is our species addicted to innovation?
For thousands of years we have been developing technologies for the production and reproduction of knowledge.
These lessons have been passed down from generation to generation, accumulating knowledge and developing innovations throughout our timeline as a species. To innovate is to be able to make unprecedented and improbable connections.
Here, biomimicry has become our innovative lens, a powerful force for thinking about structures, methods, and processes based on the observation of nature and all its potential.
Why this voracious appetite for innovation and accumulating knowledge? Does nature have some mission for us in history?
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
