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Nature Design Borogodó | Asterisco* with Fred Gelli
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Fred Gelli
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Thaiane Gomes
Illustration and Design
Thaiane Gomes
Design, Research and Editing
Luiza Magalhães
Coordination, Strategy and Production
Thalita Campbell
Research
Luciana Moletta
Translation
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Nature Design Borogodó | Asterisco* with Fred Gelli
Na natureza, diversidade é sinônimo de riqueza. Quanto mais diverso é o ecossistema, mais vibrante e vivo ele é. E se olharmos para o Brasil, essa terra exuberante, cheia de contrastes, tensões e magias, existe um certo tipo de criatividade que está presente no nosso DNA e que muitos chamam de Borogodó. Uma bússola que pode nos servir de guia e inspiração para resolver esse gigante desafio criativos que temos pela frente.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
