It is time to use all the creative talent gifted to us by evolution to invest in ideas and solutions that can represent new invitations that transform into new behaviors. Or, as Brian Collins, a reference in good North American design, puts it: make the future so irresistible that it becomes inevitable.
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Audio article from Fred Gelli's column for Fast Company Brasil: Nature's pragmatism and the invention of love.
Read the text on Fast Company Brasil's website:https://fastcompanybrasil.com/coluna/o-pragmatismo-da-natureza-e-a-invencao-do-amor
Fred Gelli
Narration
Felipe Habib – Oitooito Estúdio
Original Music, Recording and Audio Editing
Luiza Magalhães and Natália Silveira
Communications and Marketing
Flávia Nakamura
Press Relations
Mari Castro
Fast Company Brasil
Pills
Nature's pragmatism and the invention of love
It is time to use all the creative talent gifted to us by evolution to invest in ideas and solutions that can represent new invitations that transform into new behaviors. Or, as Brian Collins, a reference in good North American design, puts it: make the future so irresistible that it becomes inevitable.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
