It was the dry season in the savanna. A zebra watches with envy as a giraffe eats the still-tender leaves from the treetops. Right away she thinks: "what could I do to make my neck grow?" She wants what the giraffe has. To achieve this, she must imitate her. Surely, it's more interesting to be a giraffe that sees everything from above, eats what no one else can eat, than this dull zebra. Almost a fancy generic version of a horse. And, of course, the forest's Instagram won't stop showing giraffes and their multiple talents. It was only after many therapy sessions with the owl that she finally realized she could only be happy if she invested in being the best zebra she could possibly be.
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Audio article from Fred Gelli's column for Fast Company Brasil: The giraffe, the zebra, and Jacob Collier. The challenge of living your true nature.
Read the text on Fast Company Brasil's website:https://fastcompanybrasil.com/coluna/a-girafa-a-zebra-e-jacob-collier-o-desafio-de-viver-sua-verdadeira-natureza/
Fred Gelli
Narration
Felipe Habib – Oitooito Estúdio
Original Music, Recording and Audio Editing
Luiza Magalhães and Natália Silveira
Communications and Marketing
Flávia Nakamura
Press Relations
Mari Castro
Fast Company Brasil
Pills
The giraffe, the zebra, and jacob collier. the challenge of living your true nature
It was the dry season in the savanna. A zebra watches with envy as a giraffe eats the still-tender leaves from the treetops. Right away she thinks: "what could I do to make my neck grow?" She wants what the giraffe has. To achieve this, she must imitate her. Surely, it's more interesting to be a giraffe that sees everything from above, eats what no one else can eat, than this dull zebra. Almost a fancy generic version of a horse. And, of course, the forest's Instagram won't stop showing giraffes and their multiple talents. It was only after many therapy sessions with the owl that she finally realized she could only be happy if she invested in being the best zebra she could possibly be.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
