What is the power of origin when we talk about originality?
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What is the power of origin when we talk about originality? How can original ideas be born? Fred Gelli (CEO at Tátil) invites Clayton Caetano (Head of Branding and Design at Itaú) for a discussion about the strength of origin in building Brazil’s most valuable brand. A conversation that weaves through design, branding, and the personal journeys of Fred and Clayton.
Fred Gelli
Fred Gelli is co-founder and CEO of Tátil Design, internationally recognized as one of the foremost authorities in branding and design. Over more than 35 years, he has gathered over 300 national and international awards. He created the identity for the Rio 2016 Olympic and Paralympic Games and was one of the creative directors of the Paralympic ceremonies, alongside Vik Muniz and Marcelo Rubens Paiva.
Named one of the 100 Most Creative People in Business by Fast Company and one of the 10 Most Influential Designers in the world by Design Week, he has been a professor at PUC-Rio for over two decades, teaching Eco-Innovation and Biomimicry, and is a columnist for Fast Company Brasil. A global voice in branding, sustainability and nature as a source of intelligence.
