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The content and curation platform by
Tátil.
To Read
Life is confusion
May 1, 2024
fred-gelli
To Read
Social intelligence, SXSW lines and a trip to Jupiter's moon!
March 1, 2024
fred-gelli
To Read
The Kapok tree and the seeds of the future. The challenge of regenerating our own nature
February 1, 2024
fred-gelli
To Read
The nature of error and the atrophy of intuition
February 1, 2024
fred-gelli
To Read
Generative AI and the outsourcing of imagination
February 1, 2024
fred-gelli
To Read
RIW and the Paradox of Choice
October 1, 2023
juliana-barreto
To Read
The challenge of creating the first sneaker of the post-oil era
October 1, 2023
fred-gelli
To Read
Protagonist Brands in Building the Future
October 1, 2023
fred-gelli
Previous
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Curator
Cris Gonçalo
Curator
Olga Loffredi
Curator
Laila Rotter
Curator
Thalita Campbell
Curator
Ricardo Bezerra
Curator
Pedro Medicis
Curator
Juliana Barreto
Curator
Fred Gelli
EN
PT
Back
Back
To Watch
Leadership Transformation with Ivan Monteiro (President of Axia Energia)
with
Pedro Medicis
Olga Loffredi
01:11:21
October 9, 2026
To Read
In 2046, humanity reached Mars on a Friday
by
Fred Gelli
13:80
June 13, 2026
To Listen
The missed penalty and the opportunity to choose the future
by
Fred Gelli
8:51
June 1, 2026
To Read
The missed penalty and the opportunity to choose the future
by
Fred Gelli
8:38
June 1, 2026
Latest Content
14:10
To Listen
The gesture, the prompt, and the nostalgia for what makes us human
by
2:20
To Read
iconicity and a new kind of nostalgia
by
6:53
To Read
What if the whales are right?
by
6:02
To Read
Picanha, war, and dialogue as resistance
by
4:59
To Read
The gesture, the prompt, and the nostalgia for what makes us human
by
8:16
To Listen
Saint augustine and the flood of visual versions of worlds that never existed
by
4:08
To Read
Saint Augustine and the flood of visual versions of worlds that never existed
by
6:01
To Listen
Marvelous city, purgatory of the beauty of chaos. the challenge of branding rio
by
2:16
To Read
Legacy is always an exchange
by
1:49
To Read
An iPod found and a symbolic journey
by
2:40
To Read
Marvelous city, purgatory of the beauty and chaos. What Rio de Janeiro needs to learn from branding
by
2:43
To Read
From Origin to Originality: The Repositioning of the Largest Renewable Energy Company in the Southern Hemisphere
by
7:27
To Listen
Faced with the chaos of existence, only art saves
by
3:19
To Read
In the face of the chaos of existence, only art saves
by
4:42
To Read
The meteor, the buffoon and my first chinese car
by
2:36
To Read
Purpose with Purpose (a reflection on brands)
by
4:25
To Read
Carbon, Silicon, and the Alchemy of Creativity
by
3:12
To Read
Request for proposals (RFP) A briefing for what would be a repositioning campaign for the brand we know today as the United States of America
by
10:25
To Listen
ENTRUMPY: The autoimmune collapse of society and the regenerative potential of nature
by
3:03
To Read
A timely note: A reflection on this start of the year and what we expect from new cycles
by
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Our Curators
Fred Gelli
CEO
at Tátil
Ricardo Bezerra
CCO
at Tátil
Pedro Medicis
President
at Tátil
Juliana Barreto
Revenue Director
at Tátil
Laila Rotter
Creative Manager
at Tátil
Thalita Campbell
Strategist
at Tátil
Cris Gonçalo
Partner and Creative Director
at Tátil
Curations
September
2026
August
2026
July
2026
June
2026
May
2026
April
2026
March
2026
February
2026
January
2026
November
2025
October
2025
August
2025
July
2025
June
2025
May
2025
April
2025
March
2025
February
2025
January
2025
What is the asterisk?
Cris Gonçalo
Olga Loffredi
Laila Rotter
Thalita Campbell
Ricardo Bezerra
Pedro Medicis
Juliana Barreto
Fred Gelli