Protagonist brands in the construction of the future.
After all, what is the role of brands in a boiling world? It definitely makes little sense that they continue to exist only to enrich shareholders.
Brands have huge power to transform the reality. They need to assume their leading role in building a desirable future, not just for corporative responsibility, but to maintain their relevance to people.
Their acting should focus on their place of power, where their core skills, their innovative capacity meet the new desires and demands of the world, generating value to the entire ecosystem.
Leading brands maintain transparency and consistency between what they do and say. They consider the regeneration of environmental resources and the creation of positive social impact as new business opportunities.
Leading brands engage through desire. They build their expressions and narratives so that, in each point of contact, they share their value proposition with strategic precision, creative shine and commitment to their truth.
Being a protagonist is a collective mission. Brands only become protagonists if they invest in the prominence of the people who make decisions for them every day, thus increasing their ability to attract and retain talent.
The journey will be neither short nor to everyone. In the year we celebrate our 30th anniversary, we realize that, more than ever, our place of power is to be strategic and creative partners of brands that want to evolve in the same direction, adding our technical skills to a lot of energy and passion. Passion for what we believe, passion for the opportunity to actively participate in what is to come.
Strategy / Identity / Brand Design / Innovation / Brand Experience / Communications / Packaging
A brand that wants to do more for the planet is a brand aligned with our own evolutionary challenge. Natura stands out in building a desirable future through businesses that generate value for all. It is one of the most respected beauty brands in the world and a partner that, for 20 years, inspires us to contribute to its evolving challenge in an increasingly strategic and creative way.
The unique opportunity to set Brazilian design in the history of the Games, assisting in maintain the relevance of brands that have as purpose the union of peoples around a common ideal. With great pride we embraced the challenge of create the brands of the Rio 2016 Olympic and Paralympic Games, putting our strategic and creative skills at the service of two priceless non-commercial brands, universal symbols of human values and inspirations for building a desirable future.
The challenge of representing one of the most recognized Brazilian artists in the world. Burle Marx was one the most inspiring figures of our time in terms of sustainable thinking. We partnered with his institute and contributed to the evolution of its brand and language. Our work has been all designed to maintain the relevance of valuable thoughts, ideas and teachings that generate shared value and positively impact the future of the planet.
How to help one of the world’s most democratic lifestyle brands maintain its leading role? We are Coca-Cola’s global partners and are increasingly familiar to the challenging context in which the brand is embedded. That is why, over 10 years, we have unite our passion and energy, our strategic and creative competencies so that this iconic brand continues to show its immense relevance and to contribute to the new demands of the world.
Brand culture that makes the world’s 3rd largest aircraft manufacturer fly higher. A pioneer and passionate company, committed to the relevance of its actions in people’s lives, is all about us. In these 4 years of partnership, we have created solutions that strengthen the value of the Embraer brand and generate positive social impact.
One of the most beloved brands in Brazil finds its place of power and evolves. We are very proud of working with the Ambev team for 5 years, managing a brand that wants to maintain its prominence and relevance and knows that it is necessary to change, always considering people’s desire.
A brand that is always innovating to motivate people. For almost 20 years, we have collaborated with TIM to understand people’s desires and to materialize them in hundreds of memorable projects, including TIM Festival and TIM Music Awards – events that have consolidated the brand’s involvement with Brazilian culture. TIM takes up the evolutionary challenge of connecting and motivating people through technology.
How to measure the impact of a brand in people’s lives? We are global partners of Netflix – one of the most relevant brands of our time. It is a young brand that was born aware of the strength of its competencies, and that chose us to create strategies and memorable experiences that boost its prominence in the demands of the world.
A humane brand with the evolutionary challenge of reconnecting with people. Magalu represents a huge retail business. It is leader and reference in its category. To maintain its relevance, it needed to reinvent itself. We put people at the center of the strategic and creative process and, through memorable and continuous experiences, online and offline, celebrated the relationship with the brand. The human connection has more strongly restored and has been integrated into Magalu’s core competencies set.