Tátil Design

After all, what is the role of brands in an effervescent world? Surely, it makes little sense that they continue to exist only to enrich shareholders.

Brands have huge power to transform reality. They need to assume a leading role in building a desirable future, not just for corporate responsibility, but to maintain their relevance to the public.

Their actions should focus on their place of power, where their core skills and innovative capacity meet new desires and demands of the world, generating value along the entire ecosystem.

Leading brands maintain transparency and consistency between what they do and say. They consider the regeneration of environmental resources and the creation of positive social impact as new business opportunities.

Leading brands engage through desire. They build expressions and narratives so that, at each point of contact, they share their value proposition with strategic precision, creative shine and commitment to their vision.

Being a protagonist is a collective mission. Brands only become protagonists when they invest in the prominence of the people who make decisions for them every day, increasing their ability to attract and retain talent.

The journey will be neither short, nor for everyone. We celebrate our 30th anniversary this year and realize more than ever, that our role is to be strategic and creative partners of brands that want to evolve in the same direction, adding our technical skills to a lot of energy and passion. Passion for what we believe; passion for the opportunity to actively participate in what is to come.

RIO DE
JANEIRO,
SÃO PAULO
& LONDON

Strategy / Identity / Brand Design / Innovation / Brand Experience / Communications / Packaging

The invitation was irresistible; and the challenge, huge. Imagine coming up with a symbol that conveyed the contagious energy from the greatest show on Earth. That would be able to represent the creative and achieving force that is the samba community as a whole, but that could also embrace each one that is part of this story. And there was only one way to do all of this: together with them. We listened to both the professionals and lovers of the Rio Carnival – this meant over seven thousand people involved ( 7.840 to be more exact) We had the honor of talking with the genuine samba notables.

We were told stories of how it all began, and the question we always asked ourselves was: if we had to choose only one symbol to represent the carnival of the samba schools, what would it be?

The flag, or the canopy, as the masters call it, was consensus, the symbol of the origin of everything. Now we needed to know how to use it. We went to the city of samba, expanded our team, took on several trials and took a deep dive in order to understand what is behind this icon. We studied the movement, the trace it produces, and the magic it transmits.

We understood that this brand could not be static, it should be alive and vibrant. We took inspiration from the twirling of the flag bearer, the samba hosts and the ‘bahianas’, the black and white pattern of the Copacabana sidewalk, the paced chiming.

Just like the people who participate in the Carnival parade, we made the brand ‘dance’ samba, reacting to the tambourine and the snare drum. This brand was born to reverberate to Brazil and the whole world, the creative magic that spreads all over the Sapucai, provoking the senses in a unique way that is so hard to explain! You have to be there!

We were told stories of how it all began, and the question we always asked ourselves was: if we had to choose only one symbol to represent the carnival of the samba schools, what would it be?

Rio Carnaval

Since 2022

More than a festival, a safe place for you to be yourself, where coexistence and diversity are in everything. That was our premise to present the Tudum brand, the first Netflix festival. We started from the idea of a complete experience: from the name – derived from the platform’s proprietary sound – to multisensory activations and a whole visual and verbal language. To achieve the result, we have brought together young people from 13 to 23 years old in interactive workshops, in addition to delve deeper into the universe of this generation that wants everything at the same time now. There were 4 days of event with more than 50 thousand people attending, thousands impacted on site and on social networks. And the Tudum brand, formerly accompanied by “Netflix Festival”, has gained so much strength that today it does not even require the description.

Netflix

Since 2016

With the best quality Brazilian and Latin American content, Canal Brasil was already a smart and fun alternative for today’s audience, but it wasn’t perceived that way. It lacked a new positioning, a new brand and a new language that would communicate all its differentials.

We were inspired by the history of Brazilian typography to create a brand that speaks, reacts, interacts in an irreverent way. A language that looks like Brazil. Provocative in the right measure. That has humor, originality and a plural lens, which expands the vision. A representation of fluid, diverse, contemporary, attractive and desired Brazil.

Canal Brasil

Since 2022

How to reposition a global brand that is synonymous with its product category and has more than 100 years of history, making yogurt attractive to new generations?

Like Danone, Tátil believes in simple recipes. We designed a packaging system where each element is essential to the construction of storytelling.

A complete, global and local system, present in more than 15 countries, tailored to communicate the differentials and values of the largest B Corp in the world.

Illustrations by Pict Estúdio.

Danone

Since 2018

A brand that wants to do more for the planet is a brand aligned with our own evolutionary challenge. Natura stands out in building a desirable future through businesses that generate value for everyone. It is one of the most respected beauty brands in the world and a partner that, for 20 years, inspires us to contribute to its evolving challenge in an increasingly strategic and creative way.

Natura

Since 1999

RIO-2016-02_Rio2016_Olympic_Emblem_Sculpture

The unique opportunity to record Brazilian design within the history of the Games, assisting in maintaining the relevance of brands that have uniting people around a common ideal as an objective. With great pride we embraced the challenge of branding the Rio 2016 Olympic and Paralympic Games, placing our strategic and creative skills at the service of two priceless non-commercial brands, universal symbols of human values and inspirations for building a desirable future.

Rio 2016

Since 2009

The challenge of representing one of the most recognized Brazilian artists in the world. Burle Marx was one of the most inspiring figures of our time in terms of sustainability. We partnered with his institute and contributed to the evolution of its brand and language. Our work has been designed to maintain the relevance of valuable thoughts, ideas and teachings that generate shared value and positively impact the future of the planet.

Instituto Burle Marx

Since 2018

How to help one of the world’s most democratic lifestyle brands maintain its leading role? We are Coca-Cola’s global partners and are increasingly familiar with the challenging context in which the brand is embedded. That is why, for over 10 years, we united our passion, energy, and strategic and creative competencies to support this brand’s enormous relevance and to confront the new demands of the world.

Coca-Cola

Since 2009

Brand culture that makes the world’s 3rd largest aircraft manufacturer fly higher. A pioneer in the industry and passionate company, committed to the impact of its actions on people’s lives. In these 4 years of partnership, we have created solutions that strengthen the value of the Embraer brand and generate positive social impact.

Embraer

Since 2016

One of the most beloved brands in Brazil has found its source of power and continues to evolves. We are very proud of working with the Ambev team for the past 5 years, managing a brand that wants to maintain its prominence and relevance, knowing that it is necessary to change, as a reflection of people’s desires.

Skol

Since 2015

A brand that is always innovating to motivate. For almost 20 years, we have collaborated with TIM to understand people’s desires and fulfill them through hundreds of memorable projects, including the TIM Festival and TIM Music Awards – events that have consolidated the brand’s involvement with Brazilian culture. TIM takes up the evolutionary challenge of connecting and motivating people through technology.

Tim

Since 2003

A humane brand with the evolutionary challenge of reconnecting with people. Magalu represents a huge retail sector. It is a clear leader in its segment. It needed to reinvent itself to maintain its relevance. We put people at the center of the strategic and creative process and celebrated their relationship with the brand through memorable and continuous experiences, both online and offline. The human connection has been strengthened and integrated into Magalu’s core competencies.